{"id":201,"date":"2013-03-20T09:51:57","date_gmt":"2013-03-20T09:51:57","guid":{"rendered":"http:\/\/futurlab.es\/?p=201"},"modified":"2020-09-18T16:30:04","modified_gmt":"2020-09-18T16:30:04","slug":"ikea-the-independent-republic-of-your-home","status":"publish","type":"post","link":"https:\/\/futurlab.es\/?p=201","title":{"rendered":"IKEA: THE INDEPENDENT REPUBLIC OF YOUR HOME"},"content":{"rendered":"<p><strong>Miguel Madariaga, Creative Director of *S,C,P,F,\u2026 (the advertising company behind this slogan), has created much of the most popular spanish ads in the last years, working form leading companies like BMW, JEEP, VODAFONE, TOYS R US, IKEA, J&amp;B o BANCO DE SABADELL. Miguel has been the Professor in charge of the Professional Workshop on \u201cIdeas Generation\u201d that took place during March 15th and 16th. The students were working in a real case study provided -as a briefing- by Miguel.<\/strong><\/p>\n<p>IKEA: LA REPUBLICA INDEPENDIENTE DE TU CASA. Miguel Madariaga, Director Creativo de *S,C,p,f,\u2026 (la agencia publicitaria detr\u00e1s de este slogan), ha creado muchos de los m\u00e1s populares anuncios espa\u00f1oles de los \u00faltimos a\u00f1os, trabajando para empresas l\u00edderes como BMW, JEEP, VODAFONE, TOYS R US, IKEA, J&amp;B o BANCO DE SABADELL. Miguel ha sido el Profesor a cargo del Taller Profesional en \u201cGeneraci\u00f3n de Ideas\u201d que tuvo lugar el 15 y 16 de Marzo. Los asistentes estuvieron trabajando en resoluci\u00f3n de un caso real, facilitado -mediante un briefing- por Miguel.<br \/>\n<a href=\"http:\/\/www.scpf.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.scpf.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miguel Madariaga, Creative Director of *S,C,P,F,\u2026 (the advertising company behind this slogan), has created much of the most popular spanish ads in the last years, working form leading companies like BMW, JEEP, VODAFONE, TOYS R US, IKEA, J&amp;B o BANCO DE SABADELL. Miguel has been the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-creative-futures","category-training"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futurlab.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=201"}],"version-history":[{"count":2,"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/futurlab.es\/index.php?rest_route=\/wp\/v2\/posts\/201\/revisions\/487"}],"wp:attachment":[{"href":"https:\/\/futurlab.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurlab.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurlab.es\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}