Month: November 2011

FROM AKRA-LEUKA TO ALC. REFORMULATING ALICANTE AS DETINATION BRAND

FUTURLAB, together with the Chamber of Commerce of Alicante and Brandflight, an international consulting company based in Sweden, Denmark and Germany, lead a Workshop on Creative Futures titled “BRANDOLOGY”. The aim of this workshop was to explore future alternatives for rebranding Alicante as a tourist product.…